LinkedIn

Fred Again is redefining hype building in real time.

Fred’s USB projects are a living archive of songs, edits, and collaborations that evolve over time. Fred is showing brands and artists how to build hype with connection.

December 16, 2026

Financial Times

Foraging the future of creativity

Third spaces throughout history have been places to inspire new thinking, creating collisions and connections across discipline's. Ayo Fagbemi spoke on a panel to the Financial Times about how this spirit shapes the way we connect strategy and design today.

December 10, 2025

The Webby Awards

Webby Judge: Aaron Skipper

Explorers Club co-founder Aaron Skipper returns as a judge for the 30th Annual Webby Awards, honoring the work defining the next era of the internet.

December 9, 2025

Little Black Book

Getting to Know… Explorers Club

We spoke with Little Black Book about the early days of Explorers Club and what’s to come. Our LA-London roots. The Steve Jobs biography that inspired our name. And the partners we’ve made along the way.

October 21, 2025

Aprender Design

Aprender Design Talks with Du Nieto, Matteus Faria and Aaron Skipper.

Our career in Art Direction: navigating culture and design. A talk with Du Nieto, Matteus Faria, and Aaron Skipper about their professional trajectories so far, coming from different places in the world and working with design and art direction.

October 16, 2025

ASK US FOR IDEAS

WE ASKED: What’s your take on artists and creators like Kendrick, MSCHF and Alex Cooper starting creative agencies?

We share fresh takes from marketers, agencies, and founders on what’s happening in creativity and brand-building. What myths need to be debunked, where are the new opportunities, how do you create real impact, and where is the industry heading. This is the first drop (thanks to Farryn Weiner, Alex Center, Nikita W. and Ayo Fagbemi for taking part).

October 16, 2025

Ad Age

Which brands are winning 2025?

"[Instacart is] not just advertising, they’re showing up in culture, while still giving people real reasons to use them. To me, that makes them one of the true breakout brands of 2025."

October 1, 2025

APG

APG Noisy Thinking: If Planning didn’t exist, how would you reinvent it?

APG's Noisy Thinking brings together some of the sharpest voices in planning to ask: If planning didn’t exist, how would you reinvent it? Our co-founder and Strategy Director, Ayo Fagbemi, joined Jim Carroll, Imali Hettiarachchi, Ashley Biack and Kit Altin as they each shared their own perspectives on how the discipline can evolve to meet today’s challenges.

September 18, 2025

SHORTCUT

The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback

Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.

September 9, 2025

LS:N Global

Coca-Cola launches Real Thing Records with identity-led design

Global – Coca-Cola has entered the music scene with the launch of Real Thing Records, a label created in collaboration with Universal Music Group and brought to life by design agency Explorers Club Studio.

July 21, 2025

Creative Review

Coca-Cola launches new record label, Real Thing Records

The label is founded in partnership with Universal Music Group, and has been branded by Explorers Club Studio

July 7, 2025

Fast Company

Instacart launches Fizz, a group ordering app for party drinks and snacks

Say hello to Fizz - Instacart's new app for drinks, snacks, and group hangs.

May 6, 2025

Creative Review

Atlantic Records Rebrand Shortlisted in Creative Review Annual Awards 2025

We are excited to reveal the shortlists for our Annual Awards, which demonstrate the exciting breadth of work that is being created for brands and businesses today.

April 28, 2025

Craft

Design Next: Aaron Skipper, 34, Co-founder & Creative Director of Explorers Club

For the first series of our podcast, we interview design leaders across a range of ages — to get their take on an aspect of diversity that will affect every single one of us. In this episode of Design Next, Aaron Skipper shares his journey of extreme ambition… he reflects on burnout, creative momentum, and how that all lead to starting his own studio, Explorers Club.

April 15, 2025

Creative Review

Why it pays to play

Explorers Club Studio founder Ayo Fagbemi shares why a playful approach to worldbuilding can benefit a brand’s bottom line as much as its cultural clout

January 15, 2025

Why is this interesting?

The Monday Media Diet with Ayo Fagbemi

On Lagos, Positive Intelligence, and Genius Makers by Cade Metz

January 13, 2025

The Brand Identity

Don’t stop playing! ‘Play is the Highest Form of Research’ makes a case for unfettered curiosity

Los Angeles and London-based design and strategy studio Explorers Club may be known for their work, from the entrancing visuals of their identity for Atlantic Records to the globe-trotting spirit of Sound International's new look. But, as they keenly remind us, play is an integral part of the process too.

November 8, 2024

Creative Review

Rebranding Atlantic Records for a new era

We speak to Atlantic Records’ creative director and Explorers Club Studio about the challenge of redefining one of the world’s biggest record labels to keep pace with a rapidly changing music industry

April 30, 2024

Pangram Pangram

Explorers Club: designing with concept, form and strategy

Designing with concept, form and strategy in mind: Explorer’s Club on their future-facing, embracing studio.

September 13, 2023

The Brand Identity

Explorers Club’s vibrant website for Atlantic Records UK brings the music label’s IRL to its URL

“The ambition of the brief was to create the same energy of Atlantic’s IRL on the URL,” Atlantic Records’ Creative Director Luke Tipping, recalls. “That sweet spot between order and chaos is where the new URL sits,” he remarks, a vibrant balance neatly struck by Explorers Club’s equally kaleidoscopic choice of typefaces.

August 4, 2023