We built a social toolkit to help Atlantic Records show out, not just show up, as make movements online.

An opportunity to create a scale of human-first to brand-led moments—in an age where attention has to be earned, people want to see people, and being native matters.

The system is built around the dance of curated eclecticism, craft and consistency to create world-class content that connects.


Motion Design, Social Direction, Toolkit Creation

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