Instacart For one less Sunday Scaries

Instacart x Explorers Club for one less Sunday scary 👻

We teamed up with Instacart to combat the familiar dread of Sunday night chores in their latest fall campaign.

Drawing from the tropes of ’80s camp horror, we reimagined the scaries we all know — from laundry piles to looming Mondays — into a brand identity through hand-cut type, eerie textures, and cinematic supers that bring the drama.

The system flexes across film, social, email, brand partnerships, and in-app experiences, extending into collectible-style posters for the campaign’s fictional film. In true cinematic fashion, the posters credit the names of everyone who worked on the film.