Instacart Summer of ’99
Saturday morning cartoons, snack packaging, action sports, school supplies, and collectable stickers – We brought a nostalgic spin to Instacart by tapping into the world of the late 90’s for a playful brand campaign built to scale across digital, UX, and OOH.
Services
Art Direction, Brand Identity, Design System, Motion Design, Toolkit Creation
An illustration-led identity that taps into nostalgia to strategically disrupt the grocery space.
Designed to feel like summer vacation through the eyes of a ’90s kid, the identity is loud, joyful, and refreshingly offbeat.
It brings “back in the day” to today through a visual and strategic lens that feels distinctly Instacart.
