Aston Villa

Legacy doesn’t fade.

We partnered with Aston Villa, one of England’s most historic football clubs, to design the visual identity for the launch of their US social channels. With an established fanbase across America, the goal was to create a platform that connects Villa Park’s energy with supporters from coast to coast and around the world.

A homage to the club’s original Gas Lamp founders, the design reimagines blue and claret as a dynamic gradient, paired with bold typography, sleek layouts, and motion built for the speed of social. The system carries a directional energy that burns bright and knows no bounds — a flexible toolkit of carousels, reels, and stories to share matchday moments and behind-the-scenes stories in a way that feels both true to its heritage and ready for a new era of fandom.