Fred again.. USB002 Tour
A tour identity for every show, every memory, and every city.
Fred again’s USB002 Tour announced 10 tracks, over 10 weeks, in 10 cities. Each show introduced new music, new moments, and a new chapter of the sold-out tour as it unfolded live.
The identity is anchored by a bespoke flag and custom typeface created as the visual marker of USB002. First revealed as a large-scale installation during the tour announcement, the flag became a symbol of the tour itself. As the tour unfolded, the system expanded into custom venue wraps, city-specific flags, and limited merch designed for each location, creating a living identity that evolves with each show.
A modular visual language designed to move across physical space and online, carrying the energy of each show into the streets, the feed, and the collective memory of the tour.
Services
Art Direction, Design System
A project built in public, for the public.
The flag and custom typeface became the central symbol of USB002 across announcements, venues, and merch.
City-specific flags and venue-wrapped installations created a living system that evolved with every show.
