Nike Euros 2025

Explorers Club Studio partnered with Nike to build a narrative and activate @nikelondon’s voice in a real-time way during the UEFA Women’s Euro 2025. While the Lionesses fought to defend their title on the pitch, Explorers Club helped the Nike own the moment online by crafting culturally-rooted comments that captured not just the highlights, but the emotion of the nail-biting win.

The Euros in London was more than a tournament. It was a cultural spotlight where performance and play took center stage. Through timely and culturally attuned content, @nikelondon became a live reflection of the tournament as it unfolded. Real-time reactions extended the experience beyond the stadium, turning comments into headlines and giving the community an active role in the story.

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Social Direction, Verbal Identity

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