Fizz
Say hello to Fizz – Instacart’s app for drinks, snacks, and group hangs.
Fizz is Instacart’s most lifestyle-led product. Built around spontaneity, sharing, and the social rituals of getting together, it introduces a more expressive and design-forward layer to the brand’s expanding ecosystem.
The visual world draws from the language of group chats and real-time conversation. Saturated gradients, bubble-like forms, fluid typography, and oversized UI elements form a vibrant system designed to feel responsive, inclusive, and alive. The identity flexes across app, packaging, and social, shaping a brand world that moves at the pace of plans being made. A living design language built for how people gather now.
Services
Art Direction, Brand Identity, Business Growth, Design System, Identity, Social Direction, Toolkit Creation
The founding brand identity for Instacart’s most lifestyle-led product.
A visual language inspired by group chat culture and real-time connection.
A system designed to scale across app, packaging, and social.
