Fizz

Say hello to Fizz – Instacart’s new app for drinks, snacks, and group hangs.

We partnered with Instacart to build a brand system inspired by the energy of a group chat: expressive, responsive, and inclusive. The identity is rooted in a vibrant design language of saturated gradients, bubble-like forms, and oversized UI elements built to scale across app, packaging, and social.

Services

Art Direction, Brand Identity, Business Growth, Design System, Identity, Social Direction, Toolkit Creation