The Coca-Cola Company x Universal Music Group

The Coca-Cola Company and Universal Music Group came together to launch Real Thing Records, a new label to spotlight global talent and build connections between artists and fans.

Tasked with creating a brand world to carry the weight of Coca-Cola’s legacy forward into the future of music. We built a dynamic identity system and social direction rooted in the spirit of fandom and the soul of music.

Inspired by Coca-Cola’s iconic Arden Square, first introduced in 1969 as the bold red frame for the brand’s script. Reimagined as the Arden Portal, the square becomes a conceptual and visual gateway into the heartbeat of fans and artists, anchoring a generative system expressed through motion, sound, and layered storytelling.

For launch, we shot and produced brand visuals during two live shows at KOKO.

A full journey from discovery to connection, positioning the label, as a cultural bridge between artist and fans.